Peter Parker balances his life as an ordinary high school student in Queens with his superhero alter-ego Spider-Man, and finds himself on the trail of a new menace prowling the skies of New York City.
Hank Pym, plan and pull off a heist that will save the world. Now the team must help their leader Star Lord (Chris Pratt) uncover the truth behind his true heritage.
New logo, custom typeface, imagery, copy and iconography — an entire brand toolkit designed to reflect the big idea.
Extensive guidelines, including printed and digital example applications, brand strategy and user experience.
Considering the entire user experience meant we could identify useful brand touch-points — like surfacing relevant Guardian content, messaging and tone in emails or getting members started on their profiles.
Extensive guidelines The brand guidelines that we produced capture all the spirit and energy of Soulmates, and present it back in a way that is practical and easy to understand, while inspiring best-practice application.